AAA games are very much different to indie games in the creation phases.
AAA teams will be a lot bigger than indie with teams of 50-100 compared to Indies vastly smaller 20-30.
AAA teams don't really need to be concerned about the way the game is promoted as the publisher will already have a big fan base and will see the game advertised there. Also they have the advantage of big events such as E3, Games con and Twitch con to show off the game whilst Indie games wont be known and will find it harder to grow a fan base.
And the big divider between the 2 will be funding, Indie games are usually crowd funded or go to a private investor where as AAA go to a publisher with an pitch and get bags of cash.
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